Business and Marketing Analyst – Rwanda

Pit Vidura

  • Consultancy

Application deadline: Applications will be reviewed through June 30, position to be filled immediately. Interested candidates should apply ASAP as applications and interviews will be reviewed and conducted on a rolling basis.                                             

Location:    Kigali, Rwanda

Do you love data? Are you looking to use data and analytics to create lasting social impact? If so, read on. . .

Pit Vidura is a fast-growing venture that provides the only safe, hygienic, and affordable last-mile sanitation services for low-income urban households in Kigali, Rwanda. We recently launched a partnership with the Bill and Melinda Gates Foundation to develop a sales pipeline that combines SMS marketing with in-person follow-ups to “hot leads” by community-based sales agents.

We are looking for a self-driven and strategic problem-solver to build our SMS marketing platform from the ground up. Our ideal candidate is a data driven and tech-savvy individual with a background in marketing and/or behavior change.


o  Leading the overall strategy and apply best practices for segmentation and email. This includes targeting, frequency, order, and timing on all inbound and outbound email communications.

o  Developing, launching, and analyzing targeted SMS campaigns in Mogli SMS and Salesforce

o  Conducting beta tests on the best types of messages and sequences of messages to drive uptake of different types of marketing campaigns

o  Develop and implement segmentation logic that send the right communication at the right time based on customer behavior, actions, and journey stage

o  Collaborating with Marketing Operations team to improve data quality, reporting, and segmentation

o  Working with field marketing team to drive improvements in lead collection strategy that lead to increased conversion rates Liaise with marketing team to set-up, test and deploy “hot lead” follow ups

o  Presenting data driven recommendations to team members and management based on research findings, trends and knowledge of the data available.

o  Analyzing campaign performance against established benchmarks, summarizing key insights, and recommending actions to improve performance of sales initiatives

o  Recommend and implement messaging and other marketing strategies to the marketing team


o  Bachelor’s degree in related field (data science, marketing analytics, public health, statistics, or process engineering)

o  4 years of related experience

o  Direct experience with Salesforce is required

o  Excellent time management, problem-solving and organizational skills.


o  Master Degree in Data Science, Analytics, Systems Engineering, Business Analytics, or Statistics with 3+ years of relevant field experience in monitoring and evaluation, data mining, data visualization, market research, economics.

o  Experience working with social enterprises on ambiguously defined problem sets.

o  Experience working with data visualization tools and creating data visualization concepts. (Excel, Tableau, R or similar).

o  Experience of statistical analysis and tools such as SAS, R, or equivalent.

You’ll feel at home with us if you…

·      Are intellectually curious and energetic;

·      You are creative, data-driven and thrive in an environment where you have independence and are encouraged to take risks.

·      Are flexible, adventurous, and able to go with the flow; and

·      Are ready to work really hard but have fun too.

Application Process

If you meet the qualifications described above and are confident that you’re a great fit for the position, send your CV/resume and availability to Please include the position name in the title of the email.

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