TOR: Social media manager, moderator for Big Sis & Springster (Long Term Consultancy)
July 2022
Who We Are
We’re a global creative non-profit combining expertise in media, mobile, brand and international development, a unique mix of skills we use to solve global problems in a new way. Started by the Nike Foundation in 2004, we’re now an independent organization working from nine global locations in more than 50 countries where girls are marginalized and vulnerable, focused on Africa and Asia.
We use our in-depth understanding of girls’ real needs so that they are enabled to make choices about their health, education, and economic future. We use multiple touchpoints for branded story-telling and participation that millions of girls, and boys, love and interact with – from apps that build skills to TV dramas that explore vital issues to magazines written and distributed by girls.
We help girls change their lives by tackling social, cultural and gender norms – leveraging digital technologies to create change through creative content that engages and entertains audiences – designed to change and shift attitudes, knowledge and behaviors in tangible, measurable ways.
Our work is supported and funded by a wide range of people and organizations, from governments and philanthropists to NGOs and corporates. Recent examples include GAVI (The Vaccine Alliance), Bill and Melinda Gates Foundation, Facebook, UNICEF, the Children’s Investment Fund Foundation (CIFF), Vodafone Foundation, Australia’s Department of Foreign Affairs and Trade (DFAT), Nutrition International, and United States Agency for International Development (USAID).
Background:
Springster is Girl Effect’s global digital brand that equips girls with the knowledge and confidence they need to navigate the complex world in which they live- powering them to make choices that change their lives. It achieves this through an online ecosystem of content and conversation channels (Facebook, Messenger, WhatsApp & website).
More than ten million users have so far engaged with Springster. Part of its success has been its focus on entertaining and engaging content. The best-performing content highlights the stories that defy convention, usually written in the first person and creates a strong emotional connection with the reader. Springster is available in over 50 countries, but our 6 priority countries are Indonesia, South Africa, Kenya, Ghana, Kenya and DRC.
In 2018 Springster began testing and building a chatbot as an innovative means to reach girls. Towards this end, leveraging Artificial Intelligence, we created a “digital big sister” to give girls a safe, private, non-judgemental and accurate source for information on topics they don’t feel comfortable discussing elsewhere.
Big Sis, an AI-powered chatbot launched under the Springster brand in South Africa in May 2020, focusing on SRH and relationships and received an overwhelmingly positive response. Now in its fourth year of iteration Big Sis will focus on mental health literacy and wellbeing.
Scope Summary
As social media is at the core of Springster & Big Sis’s strategy, this Manager will lead on social media coordination, management and moderation of Springster & Big Sis’s campaigns and products.
The Social Media Manager will work closely with our content, safeguarding, and tech teams to ensure the brand and products continue to reach girls and keep girls safe on our channels.
Responsibilities include:
Moderation
Strategy & Content
Team Coordination
Expected Commitment
Tentative Timelines:
● Terms of reference published: July 14th 2022
● Questions/Clarification Deadline: July 19th 2022
● Deadline for responses: July 27th 2022
● Supplier selection, contracting and briefing: Early 2022
● Project commencement: End August 2022
Who You Are:
Skills and expertise:
Attitudes we are looking for:
Proposal Submission
Your proposal (Max 5 pages), should you be interested, should cover
Technical Proposal
Financial Proposal
Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and only for those proposals deemed qualified and responsive.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
The VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Tax
When developing their proposals, applicants are advised to ensure that they clearly understand their tax position regarding local jurisdiction tax legislation provisions.
Disclaimer
GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organisational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found at www.girleffect.org/safeguarding. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Equal Opportunities
Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
How to Apply
Please submit proposals, as described above, to suppliers@girleffect.org by 27th July 2022, 5:00 pm EAT latest. Please clearly mark your email with the subject ‘Social Media Manager and Moderator.’
Tagged as: Girl Effect, South Africa
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