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Main purpose of job:
In Cape Town last summer, the British Prime Minister made a new and distinctive offer for the UK to work alongside, invest in and partner with African nations to deliver more opportunities, more jobs and greater stability – both in the UK and across Sub-Saharan Africa.
To deliver these new partnerships, HMG is rebooting its ability to deliver creative communication campaigns across the continent, with the launch of the Africa Campaigns Hub – and we are looking for a confident, energetic and creative senior digital communications professional, with in-depth knowledge of social media and digital production to join this new team in Pretoria.
The Africa Campaigns Hub will be a team of 14 communications specialists split between London, Pretoria, Nairobi and Abuja, designing and delivering creative communications campaigns.
This role, with management responsibility for the pan-African digital campaigns team, will be based in the British High Commission in Pretoria, working closely with and complementing the existing HMG communicators network across Sub-Saharan Africa. The core team in Pretoria – with regional campaign support in Abuja and Nairobi – will bring specialist skills in campaign delivery, strategic communication, digital, insight, monitoring and evaluation to the network.
Working alongside the Head of Campaigns, you will be responsible for designing impactful and targeted digital communications, developing and producing high-quality, engaging digital content for pan-African, regional and local communication campaigns.
You will be enthusiastic and proactive; a confident consultant, advisor and trainer; and have sector knowledge and senior experience of digital campaign planning and engaging content development. With an eye for emerging communications trends, you will have a passion for sharing your communications skills with others. You will also have experience of managing a junior team member, helping them deliver to their full potential.
You should also expect to travel, across the region and to the UK.
Resources managed:Â
1 Digital Consultant in Pretoria
Essential qualifications, skills and experience
Roles and responsibilities:
- Work closely with Africa Campaigns Hub colleagues in London, regional campaign heads in Abuja and Nairobi, and the Head of Campaigns in Pretoria, providing expert guidance and advice to ensure communications campaigns make strategic use of digital communications techniques and platforms. Ensure digital communications are fully effective, make use of audience insight, are properly targeted and evaluated.
- Work with a Digital Consultant to develop and create high-quality original digital content including video, graphics, photography, tweets and other short form content, in support of key strategic objectives, tailored to different local needs across Sub-Saharan Africa.
- Lead on supporting the upskilling of communicators across HMG’s Africa Network in line with the latest Government Communication Service learning and development programmes, including in digital campaign planning, digital audience insight and production. This includes driving the improvement of visual content across HMG’s Africa Network, and working with local teams to adopt a story-telling approach to digital content. This includes driving the use of evaluation and data insight to inform campaign planning and understand the impact of our digital communications.
- Build trusted relationships with local, national and international partners, developing and maintaining an active directory of third party stakeholder contacts – from academia, NGOs, think tanks, campaigners and social media influencers – for supportive digital engagement opportunities. Use this network to ensure the HMG Africa Network is fully plugged-in to the latest thinking and movements in the digital sphere.
- Translate business and policy objectives into digital communications objectives, generating ideas and plans to meet them and being confident in providing strategic digital communications advice. This includes working closely with policy colleagues in London and across the HMG Africa Network to identify excellent digital stories that will advance our communications objectives, whilst also identifying and managing risks.
- Working with a Campaign Planning and Support Officer, maintain a grid of digital communications activity to help plan future campaigning and media stories.
- Manage and set clear direction for a Digital Consultant, with responsibility for helping them deliver to their full potential, ensuring consistent delivery of their objectives, and supporting their professional development. This includes embedding a strong culture for evaluating activity and learning lessons, to continually improve performance and impact.
- Act as a champion for the use of digital across all areas of HMG’s work across Sub-Saharan Africa, engaging with key stakeholders, including ambassadors, and presenting on digital at regional conferences and other speaking events.
- Work closely with the FCO’s digital network – including the hub in New Delhi, and the digital network manager in Madrid – and engage collaboratively with other British government department digital teams.
Language requirements:Â
Language: English
Level of language required: Fluent
Desirable qualifications, skills and experience
- Demonstrate a good understanding of the political and media environment in Sub-Saharan Africa, and ideally in the UK
- Graphic design and production skills, including experience of Photoshop or equivalent
- Video production and editing skills, including experience using iMovie, Adobe Premiere Elements, Final Cut Pro or equivalent
- Experience delivering training and/or designing training to be delivered by others
- Experience of working in a crisis situation or delivering under high pressure would be highly regarded
- Experience of working with Government departments and/or public-sector agencies
Required competencies
Seeing the Big Picture, Leading and Communicating
Application deadline
7 June 2019
