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Country Brand Manager (CBM), Steroid & AI Injectable/Antifungal
- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the brands or business segment end-to-end. Responsibility over related brands.
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet brand objectives.
- Responsible for the revenue by owning the budget and execution of programs part of the tactical plan.
Qualifications:
- 5 -10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.
- Bachelor’s Degree; master degree or MBA desired
Expect candidates to demonstrate these competencies:
Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teamsExpect candidates to demonstrate these commercial /management competencies
- Marketing , Customer and Competitor Insight
- Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
- Marketing Execution
- Track record of appropriate risk taking
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
